Welcome to the "EGO official website" (hereinafter referred to as "this website"). In order to allow you to use the services and information of this website with peace of mind, we hereby explain to you the privacy protection policy of this website to protect your rights and interests. Please read the following content carefully:

1. Scope of application of the Privacy Policy
The content of the privacy policy includes how this website handles personally identifiable information collected when you use the website services.
This privacy policy does not apply to any related linked websites other than this website, nor does it apply to any personnel who are not commissioned or managed by this website.

II. Collection, Processing and Utilization of Personal Data
When you visit this website or participate in activities on this website, we will ask you to provide necessary personal data depending on the nature of the activity and process and use your personal data within the scope of that specific purpose.
This website collects personal information, consumption and transaction information that is sufficient to identify the user, or other personal information provided in the future with your consent, which will only be processed and used by this website internally in accordance with the purpose of collection, or as necessary to complete the provision of services or fulfill contractual obligations, or in accordance with relevant laws and regulations or orders or requirements of competent government agencies. Otherwise, this website will not provide personal information that is sufficient to identify the user to a third party (including domestic and overseas) or use it for purposes other than the purpose of collection.

3. Data Protection
The hosts of this website are equipped with firewalls, anti-virus systems and other related information security equipment and necessary security protection measures to protect the website and your personal information. Strict protection measures are adopted. Only authorized personnel can access your personal information. Relevant processing personnel have signed confidentiality agreements. Anyone who violates the confidentiality obligation will be subject to relevant legal sanctions.
If it is necessary to entrust the relevant units of this website to provide services due to business needs, this website will also strictly require them to abide by the confidentiality obligations and take necessary inspection procedures to ensure that they will actually comply.

IV. External links of the website
The web pages of this website provide links to other websites. You can also click on the links provided by this website to enter other websites. However, the linked website is not subject to the privacy policy of this website. You must refer to the privacy policy of the linked website.

5. Policy on Sharing Personal Data with Third Parties
This website will never provide, exchange, rent or sell any of your personal information to other individuals, groups, private enterprises or public agencies, unless there is a legal basis or contractual obligation.
The circumstances in the proviso to the preceding paragraph include but are not limited to:
With your consent.
The law clearly stipulates.
To safeguard national security or promote public interest.
To avoid danger to your life, body, liberty or property.
When your behavior on this website violates the terms of service of this website or may damage or hinder the rights and interests of this website or cause damage to anyone, the disclosure of your personal information through this website is necessary for identification, contact or taking legal action.
It is beneficial to your interests.
When this website entrusts manufacturers to assist in collecting, processing or using your personal information, it will fulfill its responsibility to supervise and manage the outsourced manufacturers or individuals.

6. Safety
We process personal data such as log files, IP addresses, traffic data, metadata, incident reports, data forms, data breaches based on our legitimate interest in protecting our employees, customers, business partners and our property.
If a personal data breach occurs, we will conduct a risk assessment and we will notify the supervisory authority and the data subject based on the results of this assessment.
Since no security, transmission or storage method is 100% secure, we cannot guarantee absolute security, but we do use appropriate technical and organizational security measures. We utilize access controls, passwords and cryptographic hashes, including industry standard authentication implementations such as SSL and two-factor authentication. We protect our IT systems from brute force attacks by limiting the number of login attempts from a single IP address. We keep track of logs and we make backups regularly.

VII. Types of Personal Data
Identification and contact information (email address, first name, last name, address, telephone number, password).
Financial and Transaction Information (card holder data, details about payments provided by third-party payment processors, shipping and billing addresses, order ID, payment method, order details, tracking ID, tax ID – where required by law, IP address).
Personal data information (user personal data ID, first name, last name, email address, password, gender, time zone, date of birth, orders, comments, feedback, customer service).
Shipping information and billing information (country, first name, last name, address, house/apartment number, zip code, city, phone number, tax ID number – where required by law, IP address).
Warranty claim (proof of purchase, invoice number, product image or video, tracking ID number, user address, shipping information).
Technical information (IP address, your login data, browser information, time zone, language, browser plug-in types and versions, operating system, and other technology on the devices you use to access EGO websites).
Marketing and communications information (email address, first name, last name, gender, time zone, region, country, purchase date, IP address, order date, purchased products, subscription source, language, order ID, user ID, cookie ID, website visit, subscription date, last modification date).

8. Purpose of using personal data
Online shopping (when you place an order or request a refund).
Direct marketing (when we send out our newsletters).
Management of user accounts.
To enforce our terms and conditions.
Communicate via our email, contact form, social networks or customer service.
We have a separate privacy policy for the EGO mobile app.
During your visit to our website, personal data may also be collected automatically, including information about your device and browsing. This information is collected using cookies and similar technologies. For more information about cookies and other similar technologies, please see our Cookie Policy.
This means we want to provide you with the best possible and personal service. Of course, we value your privacy. We will keep a record of your purchases and use details of products you have previously purchased to make suggestions to you about other products which we think you may be interested in. We will retain and evaluate information about your recent visits to our website and how you move around different parts of our website for analytical purposes to understand how people use our website so we can make it more intuitive.

IX. Use of Personal Data
To process, analyze and deliver your purchases.
Accept payments and refunds.
Product repair and service (warranty policy).
Send you service information via SMS, email or other means.
Provide customer care services and support, process returns, and warranty claims.
Detect and prevent all forms of fraud.
Security and protection of our website/IT systems.
To display our advertisements to you while you are browsing the web.
Provide you with information about our products and services, promotions, discounts, and news related to your preferences and expectations.
To improve our website.

10. Marketing Activities
We process personal data when you subscribe to our newsletter, events, blog or when you purchase one of our products. For this purpose we process data like first name, last name, country, email address. If you agree to receive our newsletter, we will use the services of an e-commerce shopping platform. We process data on email opens, bounce rates, clicks, subscriptions, newsletters. We categorize buyers based on previously purchased products, gender, and country.
Based on our legitimate interests (so-called soft opt-in), we use e-commerce services to send our newsletter to customers who purchased our products.
If you contact us via a web form on our website, by email, phone or social network profile, we will process the data and information from the contact form based on our legitimate interest in contacting and communicating with potential customers. In any case, you can object to direct marketing and unsubscribe from our newsletters by clicking on a link in our emails or by replying to us with your request. In such cases, we will stop marketing activities and store your data in an opt-out list for 5 years from the date of opt-out, based on our legitimate interest in demonstrating the compliance steps we need to take.
We use some online marketing tools, cookies and similar technologies and for this reason we process personal data of our website visitors or those who click on online advertisements placed by us and our business partners. Such technologies may provide us with certain identifiers, information about the devices you use to access our websites, and other information about your interaction with our websites. For detailed information on the use of cookies and advertising tools we use, please refer to our Cookie Policy.

XI. Data about minors
Minors are not permitted to make purchases through our website, and we do not knowingly collect or solicit personal data from anyone under the age of 18. If you are under 18, please do not use our website. If we learn that we have collected information from a child under 18, we will delete the information as quickly as possible. If you believe that we might have any information from or about a child under 18, please contact us by sending an email to the email address communicated to you or using the contact form on our website.

12. Use of Cookies
In order to provide you with the best service, this website will place and access our cookies on your computer. If you do not want to accept the writing of cookies, you can set the privacy level to high in the browser function item you use to refuse the writing of cookies, but this may cause some functions of the website to not function properly. For detailed information on the use of cookies we use, please see our Cookie Policy.

13. Updates to the Privacy Policy
This website's privacy policy will be amended at any time as needed, and the revised terms will be posted on the website. So you can always access and be informed of any updates or changes. If the changes are indeed significant and not just related to grammar, style, corrections etc., we will notify registered customers of the new version of the Privacy Policy. Your continued use of any part of our website after we have updated the Privacy Policy will constitute your acceptance of the changes.

Other topics

9. How long will we retain your personal data?
We will retain your personal data for as long as you have your account or if it is necessary to be able to provide you with services, including continued product warranty, or (if you may have any contact with our customer service) as necessary to provide support-related reports. If we are required by law, we may retain some of your personal data even if your account is closed and we no longer need to provide you with any services. For general business activities, we retain data for 6 years and we retain accounting and financial records for 6 years from the end of the previous company fiscal year to which the data relates. In some cases where there is no maximum data retention period specified by law, we may retain some personal data based on our legitimate interest, if we need to defend our claims before the courts or other public authorities based on statutory limitation periods. If you wish to deactivate your registration, please contact our Customer Support.
12. Your rights include the following:
- The right to access the personal data we hold about you. You have the right to request information from us about the personal data we hold about you.
- Portability rights. You have the right to obtain a copy of your data in a structured, commonly used and machine-readable format and have it transmitted to you or another data controller.
- The right to rectification. If your personal data is inaccurate, you have the right to request rectification, including the right to have incomplete personal data completed.
- The right to erasure. You have the right to request that we delete, stop processing or collecting any personal data in accordance with applicable laws.
- The right to object to processing of personal data based on legitimate interests.
- The right to object to the processing of personal data.

You have the right to object to direct marketing, including profiling for direct marketing purposes.

If we use your personal data based on your consent, you have the right to withdraw that consent at any time in accordance with applicable law.
We rely on you to ensure that your personal data is complete, accurate and current. If there are any changes or errors in your personal data, please contact us immediately and inform us.
If you wish to exercise your rights, need assistance, make a complaint or have any questions, please do not hesitate to contact us at privacy@lelo.com.

You have the right to lodge a complaint with our data protection supervisory authority